- Negative space

I found this logo when doing research on some creative agencies. I like it. and the reason i show it here it's because my last post was exactly about the negative space existent in the mark of Carrefour's logo (see bellow). The "w" was broken down to its vectorial points. Then the right bracket from the W was colored in white and positioned on top of the "h". The effect is memorable and is in my opinion a very clever solution to the problem of the space between "w" and "h". The same happens with the "r", which in normal situation would stay to far from the w as well. I like the way it merges so well with the width of the w bracket.

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