- Carrefour

I had never noticed and it was really a pleasure to sudenly realise that Carrefour's logo is not simpy composed of an abstract mark. In fact, if you look at the negative space between thw two arrows there is a C. It becomes so obvious once you noticed it... However, i (humbly) notice what in my opinion is a graphic mistake - if you look at the C in the word Carrefour, it is not the same as in the mark. I cannot understand why did they not change the shape of the C... It wouldn't make any difference even if they then wanted to use a slab serif typeface as they did... This gave me an idea.. lets try it then...

No comments:

Post a Comment