This project was done by the why not associates design agency. And... this is also the agency with whom i'll be working on an identity project as part of our first task for the first term at the LCC.
I chose this example, SQUARE, because i find it fantastic. The logotype in it's simplicity carries all the elements that will make part of the identity of this business meeting center in Belgium. The "Q" is transformed into a "square", but at the same time it's a speech bubble, how genius. And, contrary to what one could expect from a squared brand mark, it doesn't feel inflexible at all. See the brochures for example..
Can't wait for the term to start again!
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