So, this is what, together with my research showed in my group. The project is to rebrand and area, i chose Southwark. Within Southwark i picked the area that seems more in emergent need of rebranding: Bankside and Borough. Tate Modren is there, London City Hall is there, Globe Theatre is there, Borough Market is there... and a long list of things connected to the arts, performance and culture.
After more than 2 weeks researching, it's nice to be able to start designing.
This is the beginning of my designing process. I have until Monday to polish this up, create the brand guide lines, start designing my PDF presentation... excellent.