- Southwark rebrand

So, tomorrow is the interim crit for the whynot project. My plan is to rebrand the London Borough of Southwark. I want to create a new identity that reflects the area, hugely enterprising, diverse and with historic background. Charlie Chaplin was born here. So was Charles dickens. So was John Harvard..
Its the host of London City Hall and will be in 2012 the land of the tallest building in Europe, the shard
In Southwark you can visit one of the best modern arts museums in the world, for free. From there, Tate Modern, you can walk to Borough market or have a look inside the Cathedral..
Here are some initial ideas...

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