These are the last words of Alexandra Taylor - an authority in the advertising educational prisma in the UK - in an interview for the D&DA that you can read, here. Don't be lazy. It takes three minutes, and, if you are or wannabe an advertising student, then, don't be stupid, read it. It's well worth the advise.
Alexandra has been nominated more than 189 times for the D&AD awards, since 82 she works, in London, as a creative director, for some of the best agencies around.
I surely am going to take the advise on board.