- Environmental campaigns

Hello.

My variables for the GDF project are: Global corporation, Become greener and 15-20 year olds. If you don't understand what i mean, this is a course project, where we had to throw a dice in order to determine the nature of our client, the message to transmit and the target audience. There was 6 options (dice) per variable. With this variables we need to produce a piece of graphic design that transmits the message to the the target audience. That is the brief, very University of the arts, very vague. I am now at the stage of research. I don't really like to work this way, i find it very hard to do research with out knowing exactly what am i suppose to research. Well, i just continue anyway.

Bellow are a selection of environmental campaigns i found here on the internet. All are excellent pieces of artwork. These campaigns probably win awards and come from really top advertising agencies, however, i cannot not think that they carry very little call for action. It's almost as if the creative agencies were using the campaign to promote their own cleverness. The audience is not clearly told what must they do in order to become greener (reduce carbon footprint) nor are they told where to look for related information, nor nothing. Well, the audience is left to think, the ads are memorable, but how effective is that? Is the purpose of the message being achieved? Ill try to research that as well...

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I realized that i can pick two types of client: One, like WWF, the other, like Diesel. In the first scenario the client, is, an environmental organization. Top creative agencies usually have a couple of accounts where the client is a either a charity or a environmental organization where they do the jobs for free. In the second scenario, the client is not an environmental organization but wants the public to be aware of their care for the environment. It can be part of a public relation's strategy or rebranding, a way of building an image and then use it with the appropriate marketing strategy.

This is actually the only really visually interesting bit of my research so far, and that is why i share it with you. Hope you can make use of it. Thanks for following.