- Moooo


For my layers chapter... Found this lovely street art cow this morning, in brick lane...

- Mark making

Found in brick lane, this morning while i was doing some pictures for the book project.

- There

Found this while doing some pictures around temple. Around 5 o' clock. I agree, i am to close to the X, but i'll go back there.

- Architecture of lines workshop








We had yesterday our workshop number 10. I remember those who started to read this blog now, that the workshops correspond to the chapters that will constitute  the book i must produce as my final project for this year at the FdA course in Design for graphic Communications, at the LCC.
So, for this workshops task we had to come up with a building to work as a landmark in London sceario. It had to relate to london obviously, and we made it through the parks and the need London has to reduce it's carbon footprint. We ended up with this construction. It was most of all, a great group work, which i, really enjoyed.

- Positive/Negative workshop





Yesterday we had a workshop with Paul on the subject of infographics. I have to be honest, did not quite understand some things, starting at the name of the workshop - Positive and negative space. I thought it would be something totally different. Anyway. What we ended up doing was to anotate, from a daily newspaper, what were the positive, and the negative articles on it. Bit strange.. From that we would end up with a graphical result. In our case, pink were bad, green were good. Now we are supposed to extend this. To follow a daily newspaper for a week and register some sort of oppositional information. I keep thinking about man/woman content for the first page. But that sounds so boring, so done, and on top it doesn't relate to London - requisite.. I would have rather not assigned myself to this one... Well, lets see how it ends up.

- GD in low income high street


















These are the best images i selected from the tour i took today to Old Kent Road. 164 photos in total. This is part of a workshop we will have with Darren next week where we need to bring images from rich and poor high streets. 

- Design application test

In a moment of crazyness, at the last minute i though about changing the typeface that i had selected as part of the identity of Bankside & Borough. No, i'll stick to the first one, Museo. The other one, if you are interested is Admark. Copy and "subheading" are set in Frutiger Light in both cases. The logotype, by the way, if Frutiger Bold. This piece is supposed to work as a double page spread, as an advert for billboard, or any kind of landscape poster. I made a series of 4, will post them soon. Scary, Spicy, Catchy and Easy. They all finish with an "y" you noticed... The answer, "y"not? (who is also the studio with whom we worked on this project)

- Street type



Found this on the floor today on Borough High Street. I love how the underground circle looks like the O who dropped down..

- Experimenting


These are just to images i ended up with while documenting the experimentation process for my whynot project. I post them just because i kind of like them. The idea did not really go through..

- Back to Whynot

This is a page in my whynot project presentation. The tone of voice throughout the presentation, and, representative of the identity created, is here evidenced. "There is nothing like some good old questionnaires".

- Layers workshop

- No ball games

So, after spending hours and hours (and hours) breaking my head with the GDF project i arrived to what i believe to be a solution that truly fulfills the brief. In this case, my Global Corporation would be Nike, my target audience inner city teenagers who live in places where you always find the no ball games sign, and, become greener, because if you are not at home playing console games but instead you are in the streets, you are reducing your carbon footprint. The idea is to find an inner city scenario (dirty, urban, with graffiti...), and, instead of having a plate saying no ball games, you have a plate saying no console games... In the second scenario, you would have it like in the image here, where it reads ball games after "no" having been scrapped, and then it says, just do it..

- Great concept made greater




Trust me, you haven't seen this one yet. It's not what you think it is.
Found this while researching some visuals for Lynx, who is a potential client (Global Corporation) on my never ending GDF project. I'm going mad, i cant make this project be over...

- Back to the GDF

So, this is me going back to the GDF Project. I had an idea before, but it didn't make very much sense. Considering my target audience, 15-20 inner city kids, the message, become greener, and the client, a global corporation, i selected this as the best concept to develop further.My concept here is: By offering your mother a pot of parsley instead of some flowers, you are helping mother nature as well... No packaging, reusable, releases O2... therefore you are becoming greener. And... it's cheap, which fits perfectly the notion of teenager (they never have money) and inner city (have no nature around).I took quite a few books from the library, and am browsing them, not really reading, just looking for graphic styles that i could apply here. Such as collage, illustration, with different materials, different scenario, etc. One of the books is recommended a couple of posts above, the other is Tactile by Sven Ehmann, M. Hubner and Robert Klanten, very good for inspiration.

- Nostalgia


This was my favorite ad when i was a boy, about 6 or 7 years old.
I was so happy to find it again.
Hope you like it.

- Just brilliant

Found this image on the book i was looking into: the art of looking sideways by Alan Fletcher. It's one in many great visual stuff you can find inside, but this one was in particularly strong enough to make me grab the iphone, photograph it and share it. Hope you like it.